Our Team

Gurpaul Singh

Chief Executive Officer

Gurpaul Singh has a unique combination of technology, business and management expertise. Gurpaul graduated from medical school in 1995 and received the class prize in Family Practice. After practicing as a physician for several years, he realized his passion for technology. He made the transition to management when he joined Karta Technologies in 1999 focusing on on-line healthcare training. 

As a member of the senior leadership team, he became a seasoned executive in the technology-based training industry, managing a team of 100 software and learning professionals with a diverse client base of government, defense and Fortune 500 companies. Gurpaul and his family exited Karta upon acquisition by NCI Technologies (NCIT).

As CEO of Asset Essentials, Gurpaul has successfully developed a culture that encourages teamwork while maintaining accountability. This family dynamic not only attracts the best talent in the industry, it retains it.

Gurpaul is active in the local community and serves on the Boards of the San Antonio Area Foundation and the San Antonio Medical Foundation. He previously served on the Mayor’s Leadership and Steering Committee and was Vice Chair of SA2020, an organization tasked with creating a roadmap for San Antonio’s growth and aspirations as a community.

Fun Fact: In his spare time he enjoys traveling, classical Indian music, basketball (really just the Spurs!) and motorsports.

Chad McCaleb

President and Principal

Over the past 11 years, Chad has been deeply involved in multifamily telecommunications as both an owner and consultant. As a Cum Laude graduate with a B.B.A. in Finance and a M.B.A. in General Business from Texas Tech University, he has focused on finding innovative ways to create additional income for multifamily owners and managers.

He began his career with the Lynd Company as a special projects manager and subsequently left to form Asset Essentials, concentrating on the negotiation and management of service provider agreements for multifamily properties.

Since 2011, Chad has been responsible for business development and client/provider relations. During this span, Asset Essentials has grown to represent over 100 companies comprising over 1.5 million units.

Fun Fact: Chad has never tried any vegetable besides spinach and green beans.

Tanya Oberle

Chief Operating Officer

Tanya entered the telecommunications’ industry after graduating with a Bachelor’s of Science from St. Mary’s University in 2002. While working full time at Time Warner Cable, she earned an M.B.A., graduating Cum Laude from Webster University.  At TWC she worked as a Senior Account Manager focused on negotiating contract terms and access rights for Multifamily Owners.  

As one of the first employees at Asset Essentials, Tanya’s background and knowledge of the telecom space proved pivotal to the growth and the development of the company. Tanya now holds the title of Vice President and is in charge of all day to day operations of the company including billing, auditing, account management and contract analysis.

Fun Fact: In her spare time Tanya loves to travel.  She speaks Spanish, Italian, German, English and conversational Portuguese.

Donna Reyes

Director of Accounting

Donna was born in upstate New York.  She received her Bachelor of Science degree in Accounting from SUNY Plattsburgh.  She has worked most of her career in the hotel industry in New York, Florida, and Texas with IHG, Omni, Marriott, and most recently Hilton brand properties.  Donna dabbled in the multifamily industry for 6 years when she worked for CWS Apartment Homes.

Outside of work, Donna enjoys traveling and hiking.  She and her son enjoy visiting the MLB stadiums while she and her daughter travel to National Parks and Caribbean countries.

Lauren Coleman

Director of Account Management

Lauren was born and raised in Port Aransas, TX. After graduating high school, she attended Paul Mitchel the School and obtained her cosmetology degree. While working as a full-time stylist, Lauren earned her Business Administration degree making the Dean’s List all four years and graduating Phi Theta Kappa from GRCC. 

Lauren and her husband moved to San Antonio, TX to be closer to family, the hot weather, and warm costal waters. She is highly focused and result-oriented, who successfully supports complex, deadline-drive operations, and has excelled and developing relationships with clients and providers. 

Lauren is dedicated to provide the best support and solutions to our clients.

Fun Fact: Lauren welcomed her first child in 2022 and enjoys spending time with him and watching him grow.

Paul Schaaf

VP Business Development

Paul brings over 13 years of multifamily experience to his role as Vice President of Business Development. After graduating from Washington State University with a B.S. in Kinesiology in 2006, Paul spent five years working with elite and recreational athletes as a performance coach and personal trainer, focused on improving their performance. 

In 2011, a personal training client persuaded him to transition to an account management role in the multifamily industry. In 2015 he joined ePremium Insurance Agency, LLC as Senior Sales Director where he collaborated with multifamily owners and operators to optimize operations and increase revenue. 

Fun Fact: Paul was once a contestant on The Price is Right. He resides in Whitefish, MT, where he indulges in various outdoor activities, including snowboarding, wakesurfing, golf, and hiking.

Melissa Moreno

Account Manager
Originally from a small West Texas town, Melissa brings an entrepreneurial spirit and a people-first approach to her role as an Account Manager at Asset Essentials. Her diverse background, including co-owning a flower shop and earning her Texas real estate license, has given her a unique perspective on building relationships, understanding clients’ needs, and finding solutions that make a difference.
 
Now calling San Antonio home, she enjoys running, traveling, and discovering great food along the way. A self-proclaimed foodie with a love for new experiences, she’s always looking forward to her next adventure.

Tony Ingegneri

Cellular Specialist

Mr. Ingegneri has more than 20 years of experience developing and implementing successful public/private partnership programs with over 100 municipal agencies throughout California. Mr. Ingegneri is an accomplished developer of customer relationship management procedures and quality assurance systems. 

Mr. Ingegneri has served in Public office as a member of the Garden Grove City Council and on other governmental agency bodies.  A Masters Graduate of USC’s Marshall School of Business, Mr. Ingegneri focused on the Telecommunications Industry and the deployment of third generation wireless technology.  Mr. Ingegneri was one of ten students out of 425 accepted to work on a specialized research program for USC’s Center for Telecommunications Management.

Fun Fact: As a freshman at the University of Arizona, he majored in Music Theory with an instrument focus of voice, Tony performed in the Tucson Metropolitan Opera’s performance of “Il Travatore” in the sword fighting scene chosen from the Fencing Club for the part.

Bill Lynch

Cellular Specialist

Bill Lynch has over 22 years of experience in wireless communications development including more than seven years of experience representing cities, water districts, school districts, and private property owners.  In addition to having an RF Engineering Certification (DoceoTech 2008), Bill has had extensive experience with all phases of the wireless communications facilities development cycle. 

Bill has worked as the Lead Zoning Manager under Bechtel Corp. and General Dynamics for the Cingular Wireless GSM overlay and Metrocom’s market launch for the metropolitan Washington DC area respectively. He is an expert in site selection, site design, lease negotiations, zoning, contracts, and project management.

Fun Fact: Bill has competed in the highest level of amateur yacht racing for more than 17 years as a permanent crewmember on “El Sueno”, a 50’ sailboat docked in San Diego.

Jacob Christman

Cellular Specialist

Jacob Christman studied Aeronautical Science at Embry-Riddle Aeronautical University for 4 years before enlisting in the United States Army, where he served 4 years as a Combat Engineer before ETSing with an Honorable Discharge. 

Jacob moved to Southern California in 2022 after attending the University of Texas at San Antonio while working as the Regional Vice President for ATS Communications in San Antonio, Texas. 

Jacob now uses his experience from the military to help build successful relationships for our clients.

Fun Fact: While at the University of Texas at San Antonio, Jacob pursued a Minor in Audio Technology. In his free time, Jacob is a Sound Engineer who enjoys collecting and sampling vinyl records, as well as producing music.

Rick Paniagua

Cellular Specialist

Rick has been in the telecommunications industry for 20 years and has extensive experience in site acquisition, site development, site development management and has been highly successful in completing long term projects for the wireless carriers and tower companies.  

Some of his accomplishments include the first tower built inside Vandenberg Air Force Base in central California and five sites built on behalf of Cingular Wireless at UC Santa Barbara. His early achievements led to becoming a partner at Global Tower Partners where he managed new site builds for the firm on the west coast from 2005 to 2009.  

In 2010 Rick was part of the development team for the Clearwire project in Southern California.  In 2011, Rick became a Site Development Manager for Mobilitie and was sent to Latin America to oversee a tower build consisting of hundreds of sites.

Fun Fact: In 1991, the Cal State Northridge Chamber Singers (16 singers of which Rick was one of 4 tenors) took 1st place in an International Choral Competition in Estonia where they beat out Russian, German, Italian and many other Chamber choirs from around the world.

Kevin Brandin

Account Manager
Kevin is a San Antonio native and graduate of the University of Texas at San Antonio, where he earned a Bachelor’s degree in Criminal Justice with a minor in Legal Studies. He spent five years serving as a Parole Officer for the State of Texas before transitioning into the telecommunications industry. He is currently pursuing a degree in Data Science at UTSA to expand his knowledge and expertise in technology.
 
Kevin’s diverse professional and life experiences have given him a unique perspective and a strong understanding of client needs and expectations, allowing him to effectively manage relationships and deliver results.
 
Fun Fact: Kevin has never broken a bone in his body. Outside of work, he enjoys sports, snowboarding, history, reading, and spending time with his two huskies.

Chris Keith

Account Manager

Originally from San Antonio, he is passionate about building strong client relationships and delivering exceptional experiences.

Chris has served as an Account Manager and Senior Customer Success Manager in the software industry, ensuring client satisfaction and success.

Prior to that, he held the role of General Manager in the event industry, honing his skills in team leadership and operations management.

Outside of work, Chris is an avid sports enthusiast, having visited nearly every MLB stadium across the country. Adaptable, customer-oriented, and results-driven, Chris is committed to delivering excellence in every aspect of his work, and he looks forward to contributing to the success of Asset Essentials and its clients.